Hello, I’m Ashwin

I am author and designer of the Behavior Design Canvas. From 2000-2012, I worked on design & human capital innovation in India, the US and Europe at several companies including Deloitte and Fjord / Accenture Interactive. In 2012, I founded Fabric, a behavior design research and educational studio.

My graduate education is in psychology + sociology from Osmania University in Hyderabad, and a post-graduate degree in interaction design from CIID in Copenhagen.

I’ve spoken at TEDx, among other events.
I write about behavior design here.

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On Nodes of Design

I enjoyed being a guest on the leading Nodes of Design Podcast. In 2021, Nodes of Design has been top-trending on Apple Podcasts in over 18 globally leading economies.

On Design Drives

I relished speaking with host Sebastian Gier of the leading Design Drives podcast. On this episode, I dismantled some of the key myths dominating this field.