How to use the Canvas
Find the behavior change moment in your user, customer or stakeholder journey.
Watch webinars below to design behaviors in the journey moment , in collaboration with your team and users.
Iteratively build out and measure the impact of your behavioral interventions.
Webinars on the Canvas
On Digital Behavior Change
On Social Behavior Change
On B2B SaaS Product Growth
On Behavior Design for Startup Founders
References
The Behavior Design Canvas is a work of synthesis, built upon research, ideas and work across behavioral science and design thinking.
These are the behavioral sciences domains that I have integrated into the Canvas.
Key books and papers that have directly informed and shaped the design of the Canvas.
References are hereby listed under the Canvas stages, to highlight where their impact may have been most; but it is fair to say that many of these referential works have had an impact across the entire Canvas.
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The Art of Choosing by Sheena Iyengar
The Last Mile - Creating Social and Economic Value from Behavioral Insights by Dilip Soman
Choice Architecture - A New Approach to Behavior, Design & Wellness by Avani Parikh and Prashant Parikh
Simple Heuristics That Make Us Smart by Gerd Gigerenzer, Peter M. Todd, and ABC Research Group
Thinking Fast and Slow by Daniel Kahneman
Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
Your Behavior: Understanding and Changing the Things You Do by Richard H. Pfau
Emotional Design by Donald Norman
Nudge by Richard H. Thaler and Cass R Sunstein
About Face by Alan Cooper, Robert Riemann, David Cronin, Christopher Noessel
IxDSketchBook by Bill Verplank
Sensemaking: What Makes Human Intelligence Essential in the Age of the Algorithm by Christian Madsbjerg
The Upside of Irrationality by Dan Ariely
The Extended Mind - The Power of Thinking Outside the Brain by Annie Murphy Paul
When Coffee and Kale Compete: Become Great at Making Products People Will Buy by Alan KlementPersonas, Goals, and Emotional Design By Robert Reimann
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by Jan Chipchase and Simon Steinhardt
Predictably Irrational by Dan Ariely
The Paradox of Choice by Barry Schwartz
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Intrinsic Motivation and Self-Determination in Human Behavior by Richard M. Ryan, Edward L. Deci
A Theory of Cognitive Dissonance by Leon Festinger
A Behavior Model for Persuasive Design by BJ Fogg
Motivation and Personality by Abraham Maslow
The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success by Dominic J. Packer and Jay J. Van Bavel
Persuasive Technology BJ Fogg
Personality and Organization: The Conflict Between System and the Individual by Chris Argyris
Mistakes Were Made (But Not by Me) by Carol Tavris and Elliot Aronson
Future Minded: The Psychology of Agency and Control by Magda Osman
The Truth About Denial: Bias and Self-Deception in Science, Politics, and Religion by Adrian Bardon
Influence: The Psychology of Persuasion by Robert Cialdini
Things that Make Us Smart: Defending Human Attributes in the Age of the Machine by Don Norman
The Unpersuadables: Adventures with the Enemies of Science by Will Storr
Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
Actionable Gamification by Yu-Kai Chou
Engaged: Designing for Behavior Change by Amy Bucher
Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely
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The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Hooked: How to Build Habit-Forming Products by Nir Eyal
The Tyranny of Metrics by Jerry Z. Muller
Tiny Habits: The Small Changes That Change Everything by B.J. Fogg
Purple Path Behavior Guide by BJ Fogg and Stanford Persuasive Tech Lab Team
Teaching Smart People How to Learn by Chris Argyris
Atomic Habits by James ClearElastic Habits: How to Create Smarter Habits That Adapt to Your Day by Stephen Guise
The Behavior Change Matrix by Nir Eyal